So you want to start a blog?
But before you actually start, I would love to know the reasons why you want to do so.
I hope you did not think that it would be easy for it definitely isn’t.
I also hope you did not think that it was the best way to make an extra income from home in your spare time.
Well, whatever your reasons are, I would like to dispel some myths associated with blogging. This, I think is necessary so that you’re mentally prepared for the road ahead.
After all, it’s going to be one long arduous journey and there’s no telling whether you have it in you to weather the storm.
But if you know beforehand what you’re up to, you’ll have a better idea why the majority of blogs fail to even take off.
Blogging puts you squarely in the face of many challenges that you haven’t experienced before.
It will also make you vulnerable to nasty criticisms and the “cold shoulders” from your audience.
So, let’s dive in to see what these big myths are about blogging.
Myth #1: Blogging is Easy
Starting a blog is easy. It’s maintaining the blog that’s difficult.
There are many things besides creating content regularly.
Of course, regular content creation is essential and specially if your blog is brand new but only writing good posts is not enough to get the traction required to pull you out of the inertia and gain the momentum.
You will have to know your audience properly and their needs.
There’s no point writing great articles that have no takers. A blog is about helping people solve their problems. Which means you will need to have a clear understanding of your niche, the problems faced by the people in your chosen niche and the commonly asked questions.
You should write about things that are actionable.
One of the major reasons why blogs fail is the inability of the blogger to keep on creating valuable content on a regular basis.
It’s simple: the more effort you put on your blog, the better the chances of your success.
So, don’t believe anybody who says blogging is easy.
Do not let yourself get carried away by the low capital investment and the ease with which you can create (and host) a website on WordPress.
Truth: Blogging is one helluva work.
Myth #2: A Blog Can Survive Without the Social Media
If you thought that you could depend only on organic traffic from search engines by creating good posts, you could not be more wrong.
Organic traffic should form the major portion but you will be ignoring the social media traffic at your own peril.
There are many popular blogs that successfully leverage the social media channels like Facebook, Twitter, Instagram and Pinterest for traffic.
We are today living in a world where people are increasingly becoming impatient and have a shorter attention span.
Considering the time a person spends on various social media platforms, there’s no way you should be ignoring them.
If you want your blog posts to have more visibility and shares, you will have to exploit the immense potential of social media. Remember, more visibility and shares have SEO benefits too.
If you do not like social media, then it’s time to teach yourself to love it.
For gaining blog traffic, social media platforms are amazing.
Truth: You need a good social media presence to be successful as a blogger.
Myth #3: The Success Path is the Same for Part-Time and Full-Time Bloggers
If you intend to start a blog purely as a hobby without any monetary interests, then you have a different definition of success.
But if it’s about monetising your blog, then let me tell you that it takes a longer time for a part-time blogger to achieve success than a full-timer.
A person who’s working full-time will have a longer time to spend on his blog and is prone to fewer distractions than someone who’s already with a 9-5 job and working part-time on his blog.
Since a full-time blogger can afford to spend more time on his blog, he has the luxury to try out more things. He has more opportunities to learn new things.
A full-time blogger can have more focus while a part-time blogger will have lesser time and energy to devote on his blog. Because he has many datelines to meet and meetings to attend, a part-time blogger takes more time to develop his blog.
Truth: Full-time bloggers achieve success faster than part-timers.
Myth #4: It’s Easy to Make Money by Blogging
This is one of the biggest myths floating around.
It is never easy to make money by blogging.
True, you do not have to make much capital investment to start a blog but then you will need to put in a lot of hard work to achieve success. You will have to spend an insane amount of time in front of your computer.
And when you do achieve success, there’s no guarantee that you will continue to climb up the graph or will fall.
In order to make money, whether, through affiliate marketing or selling your own digital products, you will need to have a big and loyal following.
There are scams galore in the Internet world and it will not be easy to convince anybody that what you’re promoting is better than similar products being sold elsewhere.
There’s so much completion out there. And needless to say, it will take time (months and maybe, years) to make some money online.
Truth: It’s damn difficult to make money online by blogging.
Myth #5: When You Have Traffic, Money Happens
When you have good traffic flowing into your website, you already have the potential to monetise it to your advantage.
However, traffic, by itself is useless if you are not doing anything to monetise it.
The traffic indicates the popularity of your website and there are definite ways to exploit it by creating relevant sales funnels.
When you’re able to build up a good volume of traffic over a considerable period of time, it means you already have a loyal audience who trust you and your brand. You can make them sign up for courses or convince them to buy products that you recommend.
So, when traffic happens, it places you in a good position to make money. You will need to know how to make money from this traffic.
Truth: Traffic does not mean money. It only indicates you have your potential customers for your business.
Myth #6: You Can Remain Anonymous and Be Successful
Some people are not too comfortable with the idea of being open to scrutiny from unknown people on the Internet. They are less tolerant of criticisms and hence are reluctant to come out of their comfort zones.
When you aspire to be a blogger, you should know that people do not trust easily who are anonymous.
Nobody likes to deal with faceless people.
The Internet is already full of anonymous creeps and if you want people to trust you, then you have to show them that you are a real and living person.
People like someone who’s approachable and sounds like the person they already knew.
You cannot expect people to trust you when you seem insecure yourself and showing them who you are as a person.
You should make the effort to reach out to them whenever they have queries and leave comments on your posts.
You should overcome your fear of being judged and criticised.
Truth: Being anonymous can send out wrong signals that you’re insecure and fake.
Myth #7: Everything Happens on Auto-Pilot When a Blog Achieves Success
Your work isn’t over after your blogs start generating revenue. It’s not as if everything will go on auto-pilot and that things will remain good for you. No. The Internet is a constantly shifting landscape and I have seen blogs being seriously hit by an algorithm change from Google.
Also, people’s tastes and preferences keep on changing. With the advent of voice search, there are fundamental changes in the way people make the search on the Internet. A blog has to evolve with the changing trends and situations.
When your blog starts generating a good income stream, you will still need to work hard to maintain its momentum. A “laptop lifestyle” is an exaggerated image of someone who works only on weekends. But that is so far from the truth. In fact, just as your blog grows, so do your responsibilities. You have to constantly provide valuable content to your audience so that they do not shift loyalties.
Truth: You have to still work hard even if you achieve success.
It’s very easy to start a blog. Anybody can do it and it requires no technical website-building skills to start one.
It’s an exciting adventure filled with anticipation.
However, there are so many untruths and myths about blogging and people give up after the initial excitement when confronted with the hard truths.
I have listed some myths that I consider are common among beginners and aspiring bloggers.
They need to be aware of these myths so that they do not feel disappointed when confronted with the many challenges it brings.
It’s necessary that they know blogging is a serious activity.
It tests your character and skills in many ways.
So, let’s get started.
Are you interested in finding out how I started this blog?
Let me see you on the other side 🙂