I never knew there’s actually something called Slow Blogging Movement. As quirky as it may sound, but there seem to be many people in support of this movement.
Seemingly, an antithesis to the “write one blog post daily” advice that is commonly given to beginner bloggers, it’s an interesting idea nonetheless.
It’s no coincidence that a slow blogger like myself had to come across this movement. As I found out, the slow blogging says a lot that I thought made sense –
- Don’t post every day.
- Don’t be snarky.
- Reflect and write mindfully.
- Don’t give up reading.
This post is in no way intended to promote the slow blogging movement but I needed to honestly justify why I’m not able to write blog posts daily.
My inability may partly be due to the fact that I’m working fulltime in a 9-5 office job, and my schedule does not allow me to sit down and write every day.
There are days when I’m left so exhausted that I have no energy left in me to sit in front of my computer to write.
The upside of being a part-time blogger (I do not like this term though) is that I have developed an almost freakish ability to switch my brain between my office avatar and that of a blogger at will.
I have to pat my back myself every now and then for this.
So, when I’m taking a tea break in my office and checking my emails and other social media notifications, the blogger in me comes to the fore.
This is when I start looking for that one spark of an idea which I could latch upon for my next blog post.
And oftentimes, I’m successful at that.
In fact, the post that you’re reading now was conceived during a boring office program where sitting with my colleagues around a table, as is my habit, my mind wandered off to my blog where I had not written a new post for a week now.
Like most bloggers, the idea for my blog posts may spring out of nowhere and at any place.
I may be driving, going for a walk or taking bath, and suddenly, like a bolt from the blue, something comes up that I thought needed to be written down.
Getting inspired with an idea is something but actually being able to craft a post out of it is something else. There are many times when I’m unable to expand the idea into a full-length article.
I have three unfinished drafts in my computer as a testimony to what I’m saying.
My mind had drawn a blank on all the three posts after I had started to write about 400 words. I just couldn’t bring myself to finish them because whatever I had in my mind remained there only and I was unable to bring a tight coherence to my thoughts to turn them into written words.
Write like the way you speak, they say. Easier said than done.
I have even tried recording myself speaking to an imaginary friend and then trying to turn it into a blog post by chiseling away the rough edges in my speech.
It’s more difficult than you think.
My bad. It’s as if my brain works differently when I speak and when I sit down alone to write.
I need to go slow.
And I have found that going slow with my blogging is doing good for me.
You Don’t Need to Keep Writing All the Time
Just keep on writing and you will become better at it, they say.
If you took this at face value and thought you needed to keep your writing engine roaring all the time even if there’s no topic to write (to keep up with your blogging schedule), you couldn’t be more wrong.
I love blogging.
But I cannot bring myself to writing something for the heck of it.
When I started my blogging journey, I used to read all those experts telling me I needed to crank out posts regularly.
I was made to believe that this was necessary for a new blog.
I felt the urgency to push out posts and to maintain my blogging schedule.
The obsession for numbers (words, posts per week, page-views, and rank) had been overbearing. It usually left me drained, both emotionally and intellectually.
I Googled and started looking for articles that described my predicament. This is when I stumbled upon the slow blogging movement.
Initially, I thought this was just a congregation of people like me whose inadequacies for blogging had been seriously exposed, and so to “cover up” their inability, they just had to come up with a classification to fit in.
But there was more to it and I found that I could relate to it completely.
I have heard people telling the need to keep a blogging schedule.
Having a blogging schedule may be good. But with a dateline to keep, it can also put you under pressure to publish half-baked posts.
When your mind is set on a target – be it the blogging schedule, the length of the post, the keywords count – you usually tend to enjoy less of the whole process of writing.
You may be writing not because you feel the need to say out the things that are in your head but because you have to keep with your blogging schedule.
You may also not have enough powerful things to say daily.
Not All Bloggers Can Write Anywhere
I admire people who can write anywhere and everywhere.
There are a few online communities I’m a part of and there, I have read blog posts from people that they say had been written in airports during transits. How wonderful!
But I cannot do that.
I need a quiet room and my mind needs to be cut from everything.
I cannot even put on a piece of soft music in the background and write as many people do.
I realise that this particular trait of mine comes in the way of my attempt to blog regularly.
I’m sure there’ll be people who will relate to this. Like me, they cannot write blog posts in noisy surroundings.
If you’re going to look for a noiseless ambience for you to be able to sit down to write, then your blogging is bound to be slow.
Can you teach yourself to write in noisy environs? I’m not sure.
With practice, perhaps you can.
I have tried. I could never do it.
But when I sit down to write in a quiet room (usually my study room), I’m at peace.
I can think more clearly. Everything happens at a relaxed pace. And I like it that way.
Some People Take Time to Be Truly Inspired
It’s hard to imagine people getting the inspiration to write blog posts on different topics daily.
Not every person gets inspired by different ideas every day.
Being slow in blogging has its advantage though.
You can have more time doing other things that you love and to be inspired to write about them.
Say, you’re writing about WordPress plugins. You can actually try out different plugins and tweak around with the settings to see how they render in your blog. You can take time to arrive at a particular setting that suits your blog.
After that, you can write a detailed post about your personal experience with that plugin.
Similarly, for a product review. You can try out the product for yourself and compare your own experience with other people.
You can also gather more information on the product in the meantime like the technical details, its history, etc. from various sources.
When your experience with the product is thorough, you may be inspired to tell people about it.
Writing a detailed review of it is not difficult then.
You Should Take the Time Out to Engage with the Readers
Blogging is also about building a relationship with your audience. If there’re comments either on your post or on the social shares, you will need to moderate them and reply.
That is how you engage with them and build up trust.
The time taken to reply to comments and queries from the readers is crucial.
When you send out replies promptly, it lends an impression of seriousness to your brand.
But if you’re only writing with no effort to reach out to your readers and keep them engaged, you may land up losing a few of them.
The Long-Form Content is Better for SEO
It depends on what your goals are for blogging but search engines like Google typically favour the long-form content over the shorter ones.
Longer posts are typically needed to write about subjects that need thorough explanation.
They also get shared often on social media platforms as long as they are of high-quality and solving someone’s problem.
So, if you’re writing blog posts in the range of 1000-3000 words, you’re doing just fine. And if your SEO efforts are in place, it’s okay to post less often.
If your goal is towards growing your personal brand as a long-term strategy and not about achieving quick results within a short span of time, blogging slowly is not a bad thing.
Remember your SEO efforts take some time to start showing results, but you can continue to reap benefits in the long run.
Writing the long-form content requires focus and a lot of research.
Obviously, it takes a longer time than writing a short post.
You Can Always Learn to be a Better Blogger by Reading
It’s clichéd but there’s no end to learning.
And there‘s always room for improvement in your content creation.
That is why I say you should never give up reading.
I have seen that one of the downsides of blogging is that you have less time to read.
Even those voracious readers, after they start blogging, struggle to find the time to read.
But I have found that if you can dedicate yourself to reading books and blogs of other people or explore other websites, you can learn many things in the process.
That way you tend to enjoy the journey more.
You may stumble upon interesting angles to present your ideas.
You could discover things that inspire you.
You may not be very productive as far as the number of blog posts in a month is concerned but that’s okay.
Reasons Why Slow Blogging Can Be Actually Good For You
Whether you’re blogging slowly because you’re working on your blog part-time or because you’re still in the process of learning the craft, you could embrace the slow blogging way as a deliberate strategy.
But why would you be slow in your content creation anyway?
Whether you try it or not, there are positives about slow blogging that you may not be aware of.
And as I said before, the benefits of it could be felt in the long run.
This is perfectly fine since you’re in for the long haul.
#1: You can bring out more creativity: When you write your blog post only when you have a great idea for it and not just to fill out space, you can be at your creative best since you have more time to consummate your idea. You allow yourself more time to think and to find better angles for your content. The quality of your work gets definitely better.
#2: There’s less pressure on you: When you’re not overly worried about keeping up with the blogging schedule, the length of the post, the keyword density, etc. but simply enjoy the writing process and its purpose, blogging is going to be more fun. The purpose of your content is to escort your reader from a problem to a solution. When you enjoy the process, the purpose is clear and there’s a better connection with your audience.
#3: You’re more attentive to details: With more time on you, you’re naturally more attentive to details. It is the attention, care and expertise poured into your content that people notice and love. It’s what makes your post stand out from the rest.
#4: You’re able to give more time to your readers to absorb your content: When you write less frequently, you’re giving more time to your readers to understand the purport of your post. Bombarding your readers with posts daily could be counter-productive. Your content could be buried under a heap for newer content.
Do you blog slowly for the very reasons I have described?
I’ll surely like to know from you.
Please write your comments below about your take on the matter.