500 new WordPress sites are created daily and there are 25 posts published every second on WordPress sites the world over. Staggering figures, isn’t it? So, how is it that you’re ever going to make yourself and your post stand out from the crowd? It can be safely assumed that much of everything on Internet marketing has been touched upon already. The Internet technology and the Internet marketing world are constantly-shifting landscapes but at any moment in time, bloggers around the world are writing on the latest developments ensuring that no space is left untouched.
The Internet is today an all-pervading technology used everywhere. It dominates our lives. There’s another interesting angle of the unseen side of the Internet. They say we see only 0.004 per cent of the whole data on the Internet. The other 99.996 per cent of the data is hidden and comprise what is called the Deep Web which is basically any content that is not indexed by Google and other standard search engines. Let’s not get ourselves drowned in this mindboggling data. This is just to drive home the point that there’s so much data out there already. A gargantuan amount of information is flowing around, being stored somewhere, being recreated and added to the already created data every second. And yet, they are all available to everyone at a few taps on the computer keys (or mobile screens) and click of the mouse.
Finding the Right Topic for Blog Posts
Bloggers live for the written words. And the fabled website traffic. Whether one is working full time on his blog or is with a 9-5 job, a blogger’s mind is constantly working and on the lookout for those small angles to create the next blog post. The Internet’s a crowded and noisy world and if you’re not going to do something out of the ordinary, you will be left undiscovered and mostly obscured by the more boisterous or colourful blogs out there. Yours will have to be a clever mix of helpful content and innovative promotion. This is of course with the assumption that your SEO efforts are in place.
There are many “how to find good writing angles” articles on the web. The tips include but not limited to reading other people’s posts, reading books on writing, exploring the edges of your niche, digging deeper for smaller topics in your niche, sharing personal experiences, and above all, writing for yourself (and not for the readers). Those are good tips but when it’s about finding the writing angles, it’s all up to you and you have to explore your own ways and build up your ability to look at things from different perspectives.
Looking for the Most-Searched Topics
I was searching for the “Most Asked Questions on Google” which took me to a website with all these “most searched…” lists. I saw some interesting stats there. While I cannot verify the authenticity of statistics put up there, I could see some interesting questions.
“What is my IP?” tops the list which I thought was somewhat strange because other than a few techie people, why would anybody want to know his or her IP address? I have been making searches on Google for a long long time but never have I been tempted to look out for my IP address before. Not until I became a blogger and after I fiddled around with the Google Analytics functions. I wanted that my work on my website should not be included in user statistics in the Analytics. I wanted to filter my IP from Google Analytics’s data. Well, that’s it.
The second in the list is “What time is it?” which is even stranger.
If any person is making a search on the Internet, it has to be done on a computer or a mobile device, right? And unless there’s something wrong with the date/time settings on the device, the time is already displayed on the screen itself. So, why indeed would anybody trouble himself (and Google) for knowing the time in his location? Is the time provided by Google more accurate?!
But I assume it must be a question that was far removed from the time in the location of the person making the search. I assume it must be about the time in someplace else. Like “What time is it in Montreal now?” or something like “What time is it in London if it is 9:30 am in Hong Kong?”
If one checks the list of most-asked questions, it is heavily populated by the How-To questions – How to tie a tie? How to register to vote? How to lose weight? How to drive a car?
Let’s go a little deeper in the how-to domain, shall we?
Of How-To Posts and High Search Traffic
If you’re an Internet marketer or an aspiring blogger, you must be already familiar with the How-To tutorials or guides. But have you seen that a how-to guide in any topic spawns more how-tos? Like for instance, when one types “how to drive free traffic to your website” in the search bar, he’s at once confronted with many choices – optimise for search engines (SEO), use social media platforms, build backlinks, use viral content…the list goes on.
And if one goes deeper, there can be “how to drive free traffic to your blog using social media platforms” which consequently could result in “how to use Pinterest for getting free website traffic”. Dig deeper, you can think of other Pinterest how-tos like:
- How to set up a Pinterest account?
- How to create a Pinterest board?
- How to create Pinterest pins that people love?
- How to create Pinterest images that get pulled up in searches?
- How to create a Pinterest page for your online business?
- How to create a Pinterest community?
- How to create beautiful Pinterest covers?
- How to create Pinterest ads that convert?
Did you see that for a broad “how to” topic, we can have many sub-how-tos? And one could see in the Pinterest example above, all the how-to questions in the list are important and relevant topics for anybody looking to up his game on Pinterest for blog traffic. They are some of the most searches on Pinterest.
The Pinterest was just an example. Take any topic and if you care to go deeper there’ll be many topics throughout the vertical length.
It’s a matter of putting yourself in the shoes of a wide-eyed newbie and to be thinking of all the possible questions that he may be wanting to ask. After all, a beginner has more questions to ask than an expert, right?
Off the Beaten Track
It’s not a bad idea to try going off-road in order to find those writing angles. The mainstream or middle path is too crowded and noisy, and all the jostling and pushing could make anybody jittery. Can you try finding those unique angles to let people see things from standpoints? There seem to be definite ways to find them:
- Read Books Related to Writing. Even if you are a good writer, you’re bound to find yourself caught in nasty spells of writer’s block in between. It’s at times like this you need to distance yourself from the computer and give yourself a break. Why not try reading books on writing? There are some great books available, and in them, you might be just able to find the spark to fire your writing engine roaring back to life again. Who knows, you might just stumble upon the writing angle that you have been looking for.
- Explore the Edges of Your Niche. Going off-road means getting yourself away from the mainstream. Like, if you find yourself stuck for ideas for a how-to post (every post need not be a how-to guide, by the way), you could well try looking at the extreme edges. If your blog is on a how-to-make-money-online niche, instead of looking for product reviews or scam reviews, you could write about how successful people do things differently from the ordinary folks. You could think of the reasons why people start an online business.
- Do not Ignore the Small Topics in Your Niche. Surprising it may seem, but simple and the most basic questions are some of the most popular searches. They are also the most ignored by bloggers. In your effort to dig deeper, do not overlook the small topics.
- Share Your Own Experiences. The thing that people connect readily is personal experience and life stories. When trying to look for the writing angles, make sure that you dig for your personal experiences – your fears, insecurities, hope, rants, musings, dream, real-life events – that are related to your business. They are bound to find takers.
- Write for yourself. One of the oft-repeated tips on blogging is to know your audience and to write for them. But it’s difficult to assume a different persona just to write something. The one thing that connects with readers is when the writing voice of yours is consistent throughout your writing. When that happens, it nurtures a familiarity with your audience. Remember, you need to be enjoying what you’re doing. It’s when you enjoy your work, your best will come to the fore. You’re more yourself and honest when you write for yourself. Contrary to what most bloggers tell you, I think you need to write for yourself first, at least towards the beginning.
Write With a Purpose
The one question that every blogger should ask himself is whether he is writing with a purpose. When you write an opinion on an established concept, it need not necessarily have to sync with the majority opinion. If you strongly feel about it, then congratulations! You already have the purpose for your writing.
Can you say something provocative to initiate a debate or discussion on a topic? Make a stand on an issue and leave some food for thought for your readers to consume. That is a real purpose.
Do you strongly feel that there’re many myths and misconceptions flying around? Can you educate the people and show them the right way or your take on the matter?
A good writer has the power to change people’s minds. This happens when your readers learn something new or are shown new perspectives of looking at things from your writing. They should be willing to shed old ideas after reading your article.
So, there’s so such thing as “everything that had to written has already been written”. There’s nothing like that.
Even if people had already written thousands of times on a topic, there’s always a better way to write on it.
There are unique ways to promote a blog.
For that, you will need to travel somewhere off the beaten tracks at times.