Whether you like it or not, you will have to use social media marketing to build your online presence. You cannot rely only on the organic traffic from the search engines for your blog.
In today’s fast-paced world, social media is an awesome way to create brand awareness and to build up a large following.
Social media, without a doubt, help generate traffic for your blog.
But social media is effective only if you’re doing the right things, and in the right places.
With the plethora of social media platforms available, a beginner can easily get overwhelmed.
There’s a pressure to be on every single channel out there so that one does not feel ‘missed-out’.
And with people claiming a particular strategy to be better than the other, it’s not easy to make sense of all the noise.
Facebook, Twitter, Instagram, Pinterest, LinkedIn, Quora, Flipboard – you have it all.
So, how do you choose the ones that suit you the most?
Or do you have to carry out all of them at once (if not now but at some later stage in your journey) so that you do not leave out anything that can potentially drive traffic to your blog?
Will it be just a few social media (and not all) for you?
It’s a noisy world out there and so if you’re a beginner, an important lesson you need to learn fast is to stay focused and not get distracted with all that’s happening around. It’s easy to get distracted, you know.
With so many new skills to learn – WordPress, content creation, SEO, designing banners – deciding which social media channel to concentrate on is not easy.
Content writing itself is time-consuming and it goes without saying that for any traffic strategy to work, you need to have a good body of work on your blog.
Then, you have email marketing to take care of. You are told to start building a list immediately.
Identify the Best Traffic Sources
You need to identify which traffic sources make the most sense for your blog.
Not all social media channels will be equally effective for your blog.
It depends on your niche too.
Again, you have to take into account your target customers.
For instance, Facebook might be more relevant for your target audience than, say, LinkedIn.
Platforms like Instagram are more popular among the younger people and hence, if your target audience is the elderly people, your blog may not lend itself to Instagram at all.
Focus on Only a Few Platforms
In the beginning, you should concentrate on building up a few channels only.
Pick one or two channels that are most relevant for your blog and try to become really good with those.
You can add more channels as time goes by.
Quality is so much more important than quantity, after all.
You can write 100 blog posts or 1,000 tweets but if there’s no quality to them, they will all just fall by the wayside.
But it only takes one good post that resonates with people and gives you credibility.
Trying out every social media channel out there will definitely eat into your time. It may not be possible to find time to master any of them effectively.
Instead, try to grow an engaged audience through 1-2 social media channels.
If you can learn other SEO techniques for organic traffic effectively, you will have a nice jump-start.
Once you have mastered those and you have an audience built from the work you’ve done there, then you can expand to other channels.
Give Time for the Channels to Work
It’s easy to get disheartened when things don’t seem to work after you have invested your time and energy in 1-2 social media channels.
You might be even tempted to jump on to other ‘trending’ channels to see if they work for you in the same way they do for many other people.
But, like everything else, it takes time for a social media channel to mature and for you to learn everything about it.
It’s always worth giving a channel the chance to work. There’s a fine line between investing time in a channel that isn’t working versus not investing enough time to really give it a chance to work.
Identify Your Goal for the Next Six Months or a Year
Try to identify your goal for the next year or six months and then list out all the social media channels you want to actively get yourself involved in.
You can try each of them one by one, and identify those (limit yourself to one or two) channels that help you the most in achieving your goal and concentrate only on them,
Your goal for the next six months could be, say, to get traffic volume of 3,000 daily.
The next step for you will be to identify the best social media channels for you to work on.
It’s no use getting flustered with trying to engage yourself with all the available channels.
Focus on only one or two, and when they start working for you, you can try other channels.
Watch Out for Your Competitor’s Content Shares
You have to be watchful of the shares of your competitor’s content in the different social media channels.
You can use tools like Buzzsumo to get this information.
If in your niche, you see a lot of your competitor’s content being shared by people on Facebook, it is an indicator that there’s a good audience for your content on this social media channel.
If you’re a beginner who’s trying to build up your own personal brand, focusing your efforts on a few social media channels rather than trying to be on all of them would be the best way out.
You should try to choose the right social media or a combination of a few of them and execute successful campaigns to stay relevant in the eyes of your audience.
There are many social media channels before you but not all of them may be relevant for your brand and your audience.
Since you’re blogging solo, you invest a lot of time and energy in trying to create high-quality content regularly.
Your time is precious.
You can’t be everything to everyone and make them all happy.
So, instead of trying to post everything on every social media channel, focus on a few.
Share your most relevant content regularly there.