Many know why bloggers fail. The reasons are too many.
But did you ever wonder why and how some bloggers achieve success despite the odds? And sometimes in a relatively shorter period of time?
What is it that makes them and their articles stand out that people visit their blogs in hordes?
It’s as if they have managed to crack some secret formula to success that many of us ordinary mortals have missed.
And you must have also noticed that many of them are actually not great writers in the true sense of the term. But somehow their words are full of life and they always seem to make a strange connect with whoever reads their article.
When I started blogging and saw these successful bloggers, I have always tried to understand why some blogs fail while some achieve success. At first, I thought it was the difference in the knowledge of the niche and that only the experts succeed.
Later on, I came to know that it was not exactly the knowledge difference that set them apart.
If you’re just starting out, I think it’s very important to follow a few successful blogs. Not to copy the style or anything but to understand the many finer aspects of blogging and the small signs that will tell you why they are liked and followed by many people.
It might not be evident at a first but if you observe carefully, there will always be distinct characteristics of a successful blog.
Consistency in Content Creation
I have noted that most successful blogs keep updating with fresh content. And as a follower, I have often looked forward to reading the next post of these blogs.
I have also seen that even if they write on something already said before in the blog itself, there’s always a fresh take on it.
It implores me to read because I’m certain I’ll find a different perspective on the subject.
When the blog comes up with new content regularly, it lends an impression of authority and seriousness. There’s an energy and vibrancy about it that people trust it more.
Indeed, a blog that keeps updating with fresh content regularly finds more takers than one that posts content sparingly in between.
I for one prefer following a blog that gets updated frequently. I’m sure many will agree.
Clear Blog Topic
When I say a clear blog topic, I mean the clarity of the niche one is in.
Most popular blogs keep itself to a very clearly-defined niche. Of course, there are blogs that seem to post content on almost everything, on a variety of topics and yet are successful.
But if you’re a beginner, you must understand the importance of limiting yourself to a niche. In other words, you must be very clear about the niche that you want to blog on.
One of the reasons why many blogs fail is because of confusing or mixed-up blog topics.
When you can place yourself properly in your niche, the content creation becomes that much easier.
Developing a writing voice takes time but having a clear blog topic certainly keeps you in a vantage position. You will do well than another beginner who makes no effort to settle down on a specific blog topic.
A Clear Understanding of the Audience’s Needs
A good blogger has a thorough understanding of people’s needs.
If you’re a beginner, you should try to understand the pain points and interests of your audience.
You should be very clear about what you want the reader to understand and your take-home message.
You should be having an unambiguous user persona so that you know exactly what you want to convey.
Having a user-persona in content creation allows you to follow a definite path. It guides you to have a better understanding of what your readers’ needs are. It’s the starting point of the whole activity.
Call-to-Action (CTA) is in Line with the Content
CTAs are important as far as getting leads or making sales are concerned.
But it is also true that when they are splashed all over the content, it becomes irritating.
There’s no need to have more than one CTA per post.
I have seen that good blogs do not carry too many CTAs in a post. And when they are used, they are in sync with the content.
You cannot be placing CTAs at every paragraph and expect people to click on them “accidentally” and thereby get your lead. It doesn’t happen that way.
When you read a great content that builds up enough intrigue inside you, there’s an urge to find out more. That’s when the CTA becomes relevant. In fact, as a reader you almost demand it.
Intelligent bloggers know exactly where to place the CTA so that it flows naturally with the content.
Internal Links for a Better User Experience
When you link to other areas of your website in your new content, it gives a good user experience.
I have seen that most popular blogs do that.
Not only does it lend an impression of the authority of your website, but it also lets the reader stay on your website longer. There are SEO benefits to it.
When you link to other posts in your blog, you are able to provide more complete information to the user.
Of course, it goes without saying that you need to have a good body of content on your blog to be able to create internal links effectively.
Otherwise, linking back to pages that have no or little relevance to what you’re saying is more of a distraction. It kind of makes your post spammy.
Videos within the Content
Most good blogs use their own videos.
As a beginner, videos might be slightly overwhelming but at some point, you may want to do it.
Purely from the SEO perspective, whether you’re using your own videos or someone else’s, it makes not much of a difference.
But then when you embed your own video within the content, there’s an unmistakable aura of authenticity and authority to it. There’s a positive image of your brand.
There’s nothing wrong if you use other people’s videos and they add value to your content.
However, using your own videos is always better.
As a beginner who’s serious about making your own mark in the blogging arena, you should be mentally prepared that video is something that you will have to do someday.
I almost missed this one.
Yes, if you check some of the world’s most popular blogs, you will notice that they have real cracking headlines in their posts.
You can almost feel that the blogger had invested a good deal of his time and creativity in coming up with some of the most compelling headlines.
It is said that having a great headline is half the work done.
Headlines should create intrigue and implore the reader to read your post.
If you’re in the world of blogging, you need not be too bothered with your headline sounding a bit loud. It’s okay to be loud. In fact, the loudest one gets more attention, whether you like it or not.
But then, there’s a catch. It should not sound too pompous to turn off your readers.
Also, the headline should promise what it says. Otherwise, if you create compelling headlines that are backed by good content, all your efforts fall flat. Not only that. It also makes you sound like an irritating salesperson who uses the age-old ‘click bait’.
Writing in a Conversational Tone
Those popular bloggers are masters at writing in a conversational tone.
That’s something all bloggers aspire to do but somehow the plot is lost in between.
If you’re a beginner, you should not be too bothered about creating masterpiece literary content every time. It’s not what blogging is.
A blog is best when presented in an informal and direct way.
It should be personal. Of course, you know this, don’t you?
I have seen that the world’s most popular blogs are able to create this “conversational” tone in the most remarkable manner possible.
It feels as if the writer is talking sitting in front of me.
If you’re a beginner blogger, just know that writing in a conversational tone is something that develops over time. As beginners, we tend to write in ‘essay’ type with the usual essay elements – introduction, main body, and conclusion. When we write that way, our tone is stiff and formal. This does not augur well with the fickle Internet audience.
There might be areas that I have missed out in writing here. But I’m sure you have an idea now what makes a popular blog the way it is.
It’s never easy to create content that stands out easily from the crowd.
Just as every person on this earth is unique, so are the blogs.
It takes time and much experimentation to arrive at a style that perfectly fits the bill – your voice, the niche, and the overall message.
Blogging is a skill and like all skills, it takes time to develop.
Focus on clarity. Learn to create different user personas to suit your content. It makes things a lot easier.
Until then, keep writing.