There are two types of bloggers – one who’s not only passionate about the niche that he’s blogging in but is also an expert and, the other who does not know much about the niche but is willing and excited to learn about it.
In the case of the former, even if the blogger is a newbie, he’s already armed with good knowledge about the niche that he has chosen. He may not be an expert in the true sense of the word but the passion is there and he loves talking about it.
So, for him, looking for topics for his blog posts is relatively easy. There’s already a wealth of ideas in his head and all he’ll be doing is articulate them nicely for his readers. As such, content creation is not a chore.
Now, let’s look at the other blogger. He does not know much about the niche that he has chosen for his blog but he’s all excited to learn more about it. He’s committed to learning new things every day so that he can talk about his new found interest with confidence.
Do you think it will be difficult for him to start writing immediately because he needs to first know about the topic? After all, he’s not expected to blog about his random thoughts about the niche but rather give valuable inputs for his readers to lap them up.
Previous Interest and Recent Interest
Having a previous interest for a niche is an advantage because you’re going to love talking about it endlessly. You already know many things that ordinary people will have no idea about. You can provide valuable insights from your own experience and your readers can benefit from them.
But you know what? Having prior knowledge is no guarantee that you’ll be a smashing success in your niche.
I have seen people failing miserably in niches that they’re truly passionate about.
I have an audiophile friend who started a blog on music systems. This guy really knows his stuff and I enjoy him talking about home stereo systems, speakers, amplifiers and other audio devices. He can very technical too if the situation demands. He’s in his element when he’s talking about vinyl records and how they’re making a comeback and all that.
So, when he started his music blog, I thought he’ll take to it like a duck to water. If he could translate his passion into his blogs, I did not see any reason why he won’t be a success.
Be he failed. And quite miserably at that.
Let me not dwell too much into why he failed.
What I wanted to say was you do not need to have a previous interest in a particular niche for you to be successful if you’re willing to learn about it.
Yes, you can blog in a niche where you may not have much knowledge about.
But the thing is you should be having a keen interest to learn.
The Advantages of Having a Previous Interest for a Niche
There are obvious benefits to choosing a niche in which you already have an interest in.
#1: More Thorough Knowledge. It’s easier to blog in a niche that you’re familiar about. When you have a strong interest in a particular subject, you’re usually more knowledgeable about it than the rest. This becomes evident when you talk or write about it. You’re able to connect with various related topics as well and can even in throw in a bit of history about the niche as well. You can easily enthral an audience when you do that.
#2: Application in Life Situations. Now, this is important from the blogging perspective. People love it more when you can elaborate on the various life situations that may be applied in your niche. But you were able to do that because you knew the ins and outs of the niche.
#3: Starting a Conversation. Having a passion in a niche makes it easy for you to start a conversation and to connect with like-minded people, both offline and online. You are never short of ideas and the best thing is you sound authentic. You’re able to draw other people to you who share the same passion. Having experience and intimate knowledge about a niche allows you to add your own unique point of views because you know it so well.
#4: Inspire Other People. When you have a previous interest in a niche, content creation becomes easier. The passion with which you write about various topics in your niche could inspire other people who share your interest.
#5: Have a Clear Focus. When you already have the interest in your chosen niche, you’re likely to have a stronger desire to explore other areas within it. Since your focus is clear, you may well become an expert too as time goes by and as you gain more knowledge in it.
#6: Stay Motivated. When one is blogging in a niche that he’s already familiar with, he is likely to be able to stay motivated when success does not happen as quickly as expected.
Blogging in a Niche With No Previous Interest
Unlike what many people tell you about the importance of having passion in a particular niche for blogging, I would say that it’s also possible to start a blog in a niche in which you have no knowledge about.
You could develop a passion for something that never interested you earlier.
Say, suppose you know nothing about Internet marketing.
But if this is something that you’re willing to learn and to get to the bottom of it, it can well become the niche for your blog.
Why only Internet marketing? It can be in any niche.
If you develop a strong interest in a subject that you have never been familiar with and you are more than ready to do your own research to learn more about it, then I see no reason why you cannot be blogging about it.
But there are definite ways to go about it. It’s certainly doable even though it’ll be a steeper climb than writing about something you know well and are already passionate about.
Just listen to Problogger’s podcast “Starting a Blog on a Topic Where You’re Not an Expert”. It gives valuable insights into how you should approach your blog writing in a niche that you’re not too familiar with.
Writing on topics that you have only recently started developing an interest in has its own unique advantages.
Generally, when it’s a strong interest then you may genuinely want to know more about it. You’re more willing to go to any lengths to do your research.
Many niches change over time and if what you have opted for is something that is rapidly changing, then, having a recent interest in it could be advantageous because you do not need to grapple with concepts that have become obsolete. You only learn what’s trending and only the most relevant things about it. You have an outlook that is completely different from someone who’s been having his interest (in the same niche as yours) from a long time.
Having no prior knowledge but learning as you go may give you the opportunity to find a new angle or approach the topic differently than everyone has already done before.
Dos and Don’ts of Blogging in a Niche With No Prior Knowledge
We are all learning. Every day.
Whether you already have knowledge about a subject or you recently started having an interest in it, the learning goes on. And depending on which side of the fence you’re in, you may be in familiar or unfamiliar terrain.
If you’re willing and committed to learning everything you need to know to build authority and trust with your readers, then nothing should stop you.
There’s no need to pretend to know more than you actually do because it shows in your writing.
- Be open-minded about learning new things.
- Maintain transparency in your writing.
- Be very clear about who your target audience is.
- Be honest about your experience and how you developed your interest recently.
- Always engage with your readers when they comment on your blog.
- Don’t let the criticisms stop you in your tracks.
- Do not be afraid to seek advice from experienced people.
- Don’t give advice about things that you’re not qualified for.
- Don’t hide your inexperience and write anything that implies that you’re trying to do so.
So, if you’re not an expert in the niche that you have chosen for your blog, how do you approach your content strategy?
Do provide your insights and experience in the comments section below.
I sure would love to learn a thing or two from you.