Treat your blog as a business and not as a hobby, they say.
Every post, every email, every ad has to be centred on making a sale. Makes sense. After all, you are in the business of making money online and you cannot afford waste any amount of energy doing anything otherwise.
But, honestly, after a point, you get tired of all these tips.
Somewhere in between, you also heard of the relevance of the long-form content, right?
Neil Patel says (and with proof) that the long-form content wins as far as rankings are concerned. Maybe. But is it possible to churn out a 2500-word post every day or every alternate day?
Do you have that many things to say every day?
Do you have anything to add to the “value” of your content?
If you’re outsourcing your content writing to experts on payment of a fee, that’s something else.
But when you’re blogging solo or when you’re a one-man show, it may not be possible to feed the search engines with your 2500-word posts on a daily basis.
Don’t Get Flustered over the Long vs Short Post Debate
You need not get yourself too hung up on the short versus the long content. If you can say what you intended to say within 800 words, that’s fine. Why get superfluous with trying to keep up with the word limit?
Unless your content demands it – an academic writing, a “how to” technical post or a list – if you can get what you really need to say covered within a thousand words, there’s nothing wrong.
When you write long, there’s also the risk of losing your reader’s attention.
There are extremely popular blogs that publish short content, the most famous of them being the Seth Godin blog. All his posts are incredibly short. Yet they get shared and liked across all channels. But Seth Godin is not only an authority figure, but he’s also a brand unto himself, you may argue. True.
Isn’t the Long-Form Content a Winner Always?
From the SEO perspective, long-form content keeps the readers engaged on your page longer. The time spent on your page is an important ranking factor.
The longer content helps educate the readers more effectively. So, even if your content isn’t found immediately in searches, when it gets found, it is bound to educate your readers.
There’s enough evidence to show the better share-ability of the long-form content over the shorter ones.
The average word count of a Google first-page result is around 1800 words.
But is it safe to assume that the longer content wins?
The better social-share count or ranking is more because of the emotive connect the writing had with the readers. It has nothing to do about the number of words in the content.
It is because when you write longer, it feels more complete. The information is more thorough.
Should You Write Long Always?
Forget about keeping the readers engaged, the truth is the long-form content is harder to write.
And when you already have the word limit in your mind, cutting out the frills is easier said than done. You’re at risk of sounding repetitive if you try to stretch an idea that can be said in fewer words.
The long-form content needs a lot of research to actually stand out from the rest. It does not get ranked automatically as a default. It takes time to write.
You need not write long always. Period.
So is it Okay to Write Short Posts?
First, let’s take our minds from the short versus long debate.
We’re writing for our audience, aren’t we?
Shorter posts can tease or tantalise and persuade a reader to look for further information on your site itself.
The advantage is for the writer too because shorter posts are not too physically and emotionally taxing as the longer posts. Means, you have more energy to stay motivated and get inspired for your next blog post idea.
If you can have video embeds, short posts actually look great.
It’s clichéd but people are getting more and more impatient and with such short attention spans, short posts come as a relief and are more appealing.
The key is in setting the right tone and “feel” of your writing.
In the end, it’s all about communicating with the readers and finding that elusive connect.
Ideally, your blog should have a mix of both the long-form and short posts.
Share your honest thoughts and provide actionable information.
Use bullets and paragraphs so that even if your content is short, it doesn’t feel that way.
So, instead of getting overly worried about the length of your writing, better focus on your intent.
What is that you’re trying to put across?
Blogging may be about business but it’s also about having fun. It’s about sharing what you know.
It’s also about finding the right voice to express your thoughts.