For your blog to climb up the ranks in Google search engine results pages (SERPs), it is necessary to publish fresh content frequently. But not everybody is prolific enough to keep on publishing quality content one after the other in the early days of blogging and it is not uncommon when one gets hit by the writer’s block. This can be extremely frustrating and despite ideas for new content brewing in your mind, you are not able to write even the starting line of your article. Sounds familiar? This is where writing templates come handy and with the help of these templates, you are able to produce quality, structured and search engine optimised content quickly and efficiently.
For most bloggers, starting to write the first line of a new article can sometimes be the most difficult inertia to break. Here, you are transfixed on the blank screen of the computer for long hours in the hope that you will be inspired to write out the ideas in your head. Whatever you do to inspire yourself to start writing, the words simply don’t come out.
Now, what if you had a well laid-out template, a standardised format to kick-start your writing engine? It has been seen that whenever you’re stuck with a nasty writer’s block, a template is the best way to remove the block and get into the groove immediately.
The pros of using templates for writing
In a highly competitive and dynamic area as blogging, you cannot afford to get yourself stuck for long whenever you are hit by the writer’s block. There are many advantages of using templates for writing blog posts such as:
#1: Templates provide a structure
Templates give a sense of structure to your writing. You have a well laid-out framework which gives you the necessary hints and realign your thoughts towards creating a good content. With a template, you’re no longer clueless as to how you should be approaching a post. With different sections to break up your content, a template aids you in making your content flow seamlessly from one sub-head to the other. The struggle towards making a head start with your article is mostly because you are not able to break up your content into relevant and interconnected sections.
Remember, it’s not necessary that you stick to a particular template for all your posts. The best thing will be to craft different templates for different types of posts. A template for the promotion of a product will be different from a product review post template. Similarly, a template for a post on tips (for doing something) can be different from an analytical post.
#2: Optimising content for SEO
You can also create templates from the SEO perspective taking into consideration the number of HTML tags (H tags), images, the Call-to-Actions (CTAs), etc. With such a template, you will be creating a content that is not only reader-friendly but also search-engine-friendly.
#3: Check-list for your content
Templates are also a good way to ensure that all important elements of a standard post are touched upon before you hit the publish button. It takes you through a complete check-list of your post so that you do not miss out anything.
#4: Generating new ideas
You can structure different templates for different types of posts and each template can help trigger new ideas in any given niche. Just by looking at a template, you can generate new ideas for your next blog post.
Some examples of templates are: 1) Top 10 … article, 2) How to … article, 3) Why … article, 4) Things to avoid … 5) Case studies, 6) Product review templates, 7) Why I don’t do …. article.
#5: Templates speed up the writing process
The whole purpose of crafting templates is to speed up your writing. It’s always better to create outlines before you start typing away. Remember how we used to write those leave letters and other requests to our class teacher when we were in school? We always followed a predefined structure where we filled out the different components – to whom we were addressing the letter (the Principal or the class teacher), the salutation, the subject, the introduction, main body, and a conclusion (which was mostly a prayer for a request). When we had this format, the writing was faster. Ditto for blog posts. With templates, you create a more in-depth structure where you just fill in the relevant details. When you go through a template, you are guided along the way with ideas at every point you want to touch. You have a better flow and can definitely write faster.
The cons of using writing templates
While templates are good for providing a sense of structure and consistency, relying too much on templates or using them in a wrong way could stifle your creativity. The downsides of templates are:
#1: You become a creature of habit
Using templates could curb your creativity and make you produce too many similarly-structured contents on your blog. You should realise that templates should be treated as guidelines only.
#2: Filling out irrelevant information in template sections
Many people make the mistake of thinking that all sections in a particular template need to be filled out for every post. One can take the creative license to give a miss of some sections in a template if the article so demands. By forcing words into the sections not only makes a writing sound bad but it can easily make it look irrelevant. You should realise that it’s completely fine to leave out a few sections in the template. In fact, to make your posts sound unique and different from all your other posts, it’s necessary that you come up with new ideas and customisations of your own that look different from the sections in your template.
#3: Lack of in-depth analysis in writing
Too much reliance on templates and thinking that templates will be doing all the work could render your posts bland because of the lack of in-depth analysis. This is because you could be merely filling out the sections in a template without any imagination and new information.
#4: Sticking rigidly to a template affects the quality
Just because templates have a fixed format in terms of how the sections are laid out does not mean that you should be rigidly sticking to them. As a writer, you are expected to use your skills to produce killer content rather than using a predefined format every time you write a new post. Templates are only designed to speed up your writing process by providing you a structure for any type of post you wish to create and not as a substitute for creative writing.
Content is central to your success as a blogger. Engaging and well-written content will make your audience feel that you’re an authority and a good source of information, advice and guidance within your niche. In the online sphere of internet marketing or blogging, you will be producing a great deal of content and it’s necessary to simplify this process by using writing templates. Templates are a great way to double or triple the speed at which you create your content. They boost your efficiency to maximise your writing in a great way.